55+

    INFLUENTIAL PRESENTERS

    600+

    FMCG PROFESSIONALS

    67%

    FMCG BRANDS

    50+

    EXHIBITORS

    60+

    MEDIA PARTNERS

YOU’RE INVITED


To all FMCG colleagues who have stayed true to the original heart,

2022 was a turbulent and difficult year, yet one to remember. The resurgence of COVID-19 have changed the consumer market landscape, reshaped consumer mindsets, and slowed down the overall economic growth. Due to the ever-evolving business environment, shift in consumer behaviours, demographics and fast-changing trends, 2023 is continuing to remain a challenging year for FMCG industry.

CDMC Retail Research Institute (CRRI) is the research-based new media platform of CDMC Group with a keen perspective and forward-looking view. It is dedicated to providing case studies, in-depth insights and industry analysis to ambitious and proactive consumer goods industry executives through summits, reports, closed-door meetings, webinars, interviews, etc., in order to build a professional community ecosystem, and promote the healthy and sustainable development of the industry.

Digital innovation, real-time and personalized needs, ever-expanding touchpoints, diversified channels and an increased focus on sustainable and healthy habits have been just some of the biggest influences on the consumer goods market in recent years. As the industry returns to the essence of business, we firmly believe that only by embracing the changes, optimizing the product strategies and brand awareness, establishing brand attitude and value proposition, and actively innovating and self-iterating can we build brand resilience and move towards long-termism.

We are excited to bring the 4th Asia Future FMCG Innovation Summit and Festival (Future FMCG 2023) back to Guangzhou, China. We sincerely welcome you to attend and join our Future FMCG community! The theme this year, “Returning to the Essence of Business and Rebuilding Brand Resilience” compels us to look into the future of our field, expand our perspectives, examine emerging trends, and rethink current practices. The Future FMCG Innovation Festival will be held in conjunction with the Summit.

This year, we will pay more attention to the long-term value and sustainability of the brands. As an industry enabler, we will bring together more than 600 elite leaders and young blood in the FMCG sector who are truly consumer-centric, to discuss their visionary views and study the way to long-term development from both the perspectives of Chinese and global market, aiming to help brands make decisions better, faster, and closer to the consumer.

Long-termism means the pursuit of certainty in a world of uncertainty. Moving into 2023, we look forward to the industry recovery, the business growth, and your personal success. Hope we can all move into the future we want.

Looking forward to meeting you in Guangzhou!

Best Regards,
Organizing Committee of the 4th Asia Future FMCG Innovation Summit and Festival 2023

Part of Previous Speakers


(IN NO PARTICULAR ORDER)

Jerry Lin

CIO Greater China

P&G

Tony Domingo

Supply Chain & Procurement SVP GCR

Nestlé

Gary Teng

Corporate Affairs VP

Mars Wrigley China

Goran Duric

VP of Logistics Asia-Pacific

ABInBev

David Zhang

Senior Vice President

Nestlé China

Jun Fang

VP of Data and Digital

Unilever

Yunyong Yang

CIO

KWEICHOW MOUTAI CO., LTD.

Tengjiang Yu

CIO

Yanghe Global

Qingtao Chang

VP

Whealth Lohmann Centralin (GZ) Co., Ltd.

Philia Li

APAC Insights, Senior Director

PepsiCo

Tian Zhang

Head of Digital Technology

Burger King China

Hongbin Yang

Vice President & General

Manager of Fresh Milk BU

Junlebao Dairy Group

Chenjun Zhou

VP of Technology Center

LYFEN

Meng Sha

Vice President

Premium OFF

Pernod Ricard China

Yiqun Luo

Deputy General Manager

Bestore Technology Co., Ltd

Archer Li

Vice President of Digital Ventures

Sephora China

Jie Xue

Chief Digital Marketing Officer

FrieslandCampina

Jason Gao

Brand Director

Master Kong

Anita Ching

General Manager of CHANDO Marketing

JALA Group

Wei Zhang

President Assistant & Head of Digital

Transformation Office

Liby Science and Technology Group

Laichun Sun

Founder

Forest Cabin

Tina Yin

Head of New Business BU

Wyeth Nutrition China

Shiwu Song

CIO

COFCO Fortune Food

Frankie Mo

CMI Director - North Asia

BPC & Global Clear

Unilever

Gloria Xu

Digital Operation Director

Mengniu Dairy

Yonggang Shi

Director of E-commerce

Innovative Marketing BU

Tsingtao Brewery

Fei Cheng

Main Manager of the Brand QUADHA

Bloomage Biotechnology

Corporation Limited

Qian Li

Chief Brand Officer

Wugu Mofang

Vicky Hu

CMO

CHALI Group

Lu Fu

GM of Brand Center

Jiangxiaobai

Xiaoya Wei

Director of Growth Marketing Department

Miniso

Eric Yu

Head of Chinese Sauce Marketing

KraftHeinz China

Tunying Wu

Marketing Director

Adolph

Peicong Chen

New Retail Director

Milkground

Coco Lv

Head of Data Information Dept.

Scent Library

Junling Zhang

Deputy GM of Digital Operation Center

DANZ Group

Shaohong Chen

GM of Marketing

LANJU Daily Chemical

Industrial Group

Guangyu Guo

Member of the Board/Senior

General Manager of Store Dept.

Three Squirrels

Marcia Guo

VP

LELECHA

Bing Zhou

Co-founder

Zhongxuegao

Adams Zhang

Co-founder

Canban

Ben Hassing

SVP of E-commerce and Technology Greater China

Walmart

Jeroen de Groot

President of Greater China

Metro

Tom Tang

Vice President

JD.com

Sheng Zhang

VP of Lawson (China) Holdings Inc.

General Manager of Shanghai Lawson Inc.

Josh Ding

Managing Director and Partner

Greater China

THE BOSTON CONSULTING GROUP

Candy Wang

Vice President of Nielsen China

Xiao Ai

Vice President

Cyanhill Capital

Remark: The speaker information refers to his/her company and position they belonged to when they gave the speech.

FMCG RE-INVENTED


Future FMCG 2023 covers the latest trends and practices across the FMCG industry. The 3 dynamic days comprise of 5 Streams, 1 Concurrent Closed-door Meeting, 5 Panel Discussions, Future FMCG Brand Night, Innovator of the Year Awards Ceremony, Innovative Products of the Year TOP List and Exhibition Zone, Brand Growth Power Exhibition and Pioneer Technology Roadshow, with a view to creating a diverse and valuable learning platform and social occasion for brands.

PRE-EVENT ACTIVITIES - July 12th

PM
  • Case studies from brand
  • Group discussion and demonstration

DAY ONE - July 13th

AM
  • Macro environment and trends, brand strategy, efficiency, cost and organization, long-termism, digitalisation, sustainability
  • How to Achieve Business Resilience and Manage Corporate Growth in Uncertain Times?
PM
  • Consumer insights, product positioning and innovation, customer journey, data assets, membership operation, user co-creation, interaction and experience
  • Scenarios, How Can Brands Innovate Product Thinking and Craft Differentiated Value?
  • Future FMCG Innovative Products of the Year 2023 Awards Ceremony
  • Innovator of the Year Awards Ceremony

DAY TWO - July 14th

AM
  • New consumers, digital and intelligent transformation, digital operation, omni-channel management, smart supply chain, technology innovation
  • How Can Brands Optimize Their Supply Chains and Achieve Speed and Flexibility in an Omni-channel Model?
  • Brand building, content marketing, public/private domain, digital marketing, brand & perfor mance synergy, Business process reengineering, social commerce, Metaverse
  • How to Realize Data-Driven Marketing – From Strategy to Implementation
PM
  • Overseas expansion, channel model, O2O, DTC, live-streaming, community group-buying, lower-tier market
  • How to Localize Marketing Strategies for Brands Going Global from "Product Export" to "Brand Export"?

DEFINING NEW FRONTIERS


WHAT’S ON THE AGENDA?

AN UNMISSABLE FEAST FOR THE FMCG PROFESSIONALS!

By Title

By Sector

By Function

FLASH BACK TO PREVIOUS EVENTS


The pre-event closed-door meeting was very well organized and the discussion was lively, and the two speakers were very inspiring.

Manager at Company

Overall, the conference was organized orderly, and the presentation of data application was worth learning.

Manager at Company

The conference was very good, and I really liked the content of the round-table discussions.

Manager at Company

The overall level of the summit is relatively high, and I look forward to more inspiring speeches next year.

Manager at Company

The conference was really great. I listened carefully and took notes during the two days . The industry data presented by BCG and Dassault Systèmes were very informative, and the practical cases of BC integration in lower-tier markets presented by Wyeth were indeed worth learning.

Manager at Company

BCG's opening speech opened up new horizons. Liby's sharing is very practical and has a good reference value for my business unit. Overall the event was very good and benefited a lot.

Manager at Company

Great presentation on the industry recovery and consumer brand trends. Very good!

Manager at Company

The ideas shared at the conference were valuable. Don't just look at the data for everything. Some consumer insights need to be discovered by going out into the market yourself. It was very informative.

Manager at Company

Established in 2004, CDMC Group was originally born out of the integration of an international business exchange team under a central government think tank and a Singaporean international conference company, and is one of the earliest international conference organisations in China and the only technology-based and research-based international conference organisation listed on the New Third Board in China. Over the past decade or so, in China/Singapore/Malaysia/Brazil/USA/- Japan and other countries and regions, CDMC Group has organised over 500 large-scale international industry conferences and small-scale closed-door meetings or seminars, participated in or led the preparation of several industry alliances, organised nearly 100 domestic and international study tours/training, planned and authored several industry development blue books and research reports, and Involved in industrial planning/industrial positioning feasibility studies and investment promotion consultancy for several cities/industrial parks in China. CDMC Retail Research Institute is the research division of CDMC Group, dedicated to promoting the healthy and sustainable development of the retail/consumer goods industry in China and globe wide by researching hot topics and issues in the retail and consumer goods sector and providing advice to industry players. Over the past 8 years, the Institute has successfully incubated branded events such as CORS, RetailTech, NextRetail, Future FMCG and FMCG. The research areas cover consumer insights, omni-channel retail, digital transformation, retail technology, brand innovation, digital marketing, smart supply chain and etc. Currently, the Institute has gathered 5,000+ retail and consumer goods companies and 20+ industry associations, and has accumulated contacts from government associations, domestic and international brands, retailers, e-commerce platforms, technology companies, investment institutions and media.

CDMC Retail Research Institute (CRRI) is the research-oriented new media platform of CDMC Group, dedicated to providing in-depth analysis and reports on the retail/consumer goods industry. The research fields of CRRI cover important topics such as consumer insights, omni-channel retail, digital transformation, retail technology, brand innovation, digital marketing, smart supply chain and etc. Moreover, CRRI has successfully incubated branded events such as CORS, RetailTech, NextRetail, Future FMCG and CX Innovation. Currently, CRRI has gathered 5,000+ retail and consumer goods companies and 20+ industry associations, and has accumulated contacts from government associations, domestic and international brands, retailers, e-commerce platforms, technology companies, investment institutions and media. We are committed to providing case sharing, in-depth insights and industry analysis for managers of retail and consumer goods companies through a keen perspective and forward-looking perspective, building a professional community ecosystem, and promoting the healthy and sustainable development of the industry.

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